In plain English
What does media kit mean?
A media kit (or press kit) is a bundled set of resources, typically including the company boilerplate, executive bios, high-resolution logos and product photos, recent press releases, and fact sheets, designed to make a journalist's job easier when writing a story. It's often hosted as a dedicated page on a company's website labeled "Press" or "Newsroom."
A strong media kit anticipates what a reporter will need without having to ask, reducing back-and-forth email exchanges and speeding up turnaround time on coverage, especially for outlets working on fast deadlines.
Example
Journalists can download logos, executive headshots, and the latest release directly from the newsroom media kit at acmerobotics.com/press.
Use it well
Three practical tips
- 01
Keep image files high-resolution and clearly labeled for print and web use.
- 02
Update executive bios and headshots whenever leadership changes.
- 03
Host the kit publicly online so journalists can self-serve at any hour.
Knowledge check
Did it stick?
What is the main purpose of a media kit?
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