01
Tool-backed research
We use leading industry tools including Ahrefs, then manually verify volume, difficulty, intent, and topic fit.
From $15 per releaseAhrefs data manually checked
Press release SEO optimization services
News that still ranks a year later.
Press release SEO optimization services help your news keep working after publication. We choose useful terms, write them into the copy naturally, and add the markup search engines read.
Real search volume data No keyword stuffing
What we work on inside every release
Search termsMetadataAnchor textIndex tracking
Included in the work
Search work, done inside the news.
Optimisation that hurts readability also hurts pickup. Everything here is applied without changing how the release sounds to an editor.
02
Headline and lead
The main term appears in the headline and first sentence where readers expect it.
03
Anchor strategy
Links point to the right landing page with varied anchors, never the same phrase repeated.
04
Metadata and alt text
Title tag, description, image alt text, and file names are written, not left blank.
05
Schema markup
NewsArticle markup is supplied so search engines read the date, author, and publisher correctly.
06
Indexation report
After 30 days you get a report on indexed placements, ranking terms, and referring domains.
How the optimisation runs
Research, rewrite, measure.
You can send a finished release or have us optimise one we wrote. Either way the work follows the same order.
STEP 01
Audit the draft
We read the release against the page you want to rank and note gaps, weak links, and missing terms.
Same business day
STEP 02
Research the terms
Volume, difficulty, and intent are checked for each candidate term, including question phrasings.
Data, not guesswork
STEP 03
Apply the changes
Headline, lead, subheads, anchors, metadata, and markup are rewritten and returned in one document.
Delivered within 48 hours
STEP 04
Track the result
We record which placements are indexed, which terms move, and which outlets pass link value.
Report at day 30
Why this beats a checklist
Most press release SEO is a keyword dropped in five times.
That approach was obsolete years ago and it reads badly to editors. We treat a release as a page that has to earn its position: sensible terms, honest anchors, correct markup, and measurement afterwards.
Verified
Search volume data
Per release
Custom term set
Day 30
Ranking report
Readable
Copy stays natural
SEO packages
Start with research. Add the rewrite you need.
Get a practical topic brief, a complete optimized rewrite, or a multi-release package without paying for work you do not need.
Research
$15/ release
A DIY optimization brief
- Keyword and topic research
- Ahrefs data plus manual checks
- Headline rewrites or suggestions
- Search-intent notes
Full optimization
$49/ release
One complete release rewrite
- Everything in Research
- Full PR rewrite
- Natural keyword density
- Metadata and anchor strategy
- Editorial readability check
Multi-release
$99/ release
Optimization across a campaign
- Three releases optimized
- Shared topic and term map
- Cross-release keyword planning
- Headline and metadata rewrites
- Campaign consistency review
Need more? Ask for a custom quote for an editor call, landing-page or website SEO, guest posting, and broader SEO campaigns.
Do press release links help rankings?+
Most syndicated links are nofollow, so the gain is indirect: visibility, branded search, and journalists finding you. We optimise for that reality and say so plainly.
Can you optimise a release I already wrote?+
Yes. Send the document and the page you want to rank. We return a marked-up version with every change explained.
Will optimisation change how the release reads?+
It should read better. If a change makes a sentence clumsy, we drop the change, not the sentence.
How long before I see movement?+
Indexing usually happens within days. Ranking movement for a competitive term takes longer, which is why the report comes at day 30.
Do you guarantee a position?+
No, and neither should anyone else. We report exactly what happened, including terms that did not move.
Report at day 30
Make one release work for a year.
Send us the draft and the page you want people to reach. We will verify the terms worth targeting before any writing changes are made.
Request an auditAudit findings arrive the same business day.