In plain English
What does press coverage mean?
Press coverage is the published result of public relations work: articles, broadcast segments, podcast mentions, and newsletter write-ups that name your organization. It differs from distribution, which only proves a release was carried on a wire. Coverage means a journalist chose to write about the news.
Teams track coverage by volume, outlet quality, message accuracy, and whether the story includes a link, a quote, or an image. A handful of pieces in outlets your buyers actually read is worth more than hundreds of syndicated copies of the same text.
Example
Q1 coverage report - 14 articles, 6 in target trade outlets - 2 broadcast segments, 1 national - 9 stories carried the CEO quote as written - 5 dofollow links, average Domain Rating 68
Use it well
Three practical tips
- 01
Separate earned articles from wire syndication in every report, or the numbers flatter you.
- 02
Track message accuracy, not only mentions: a wrong story is negative coverage.
- 03
Save a PDF or screenshot of each piece, because outlets delete and rewrite older articles.
Knowledge check
Did it stick?
Why should syndicated wire copies be reported separately from press coverage?
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