In plain English
What does media pitch mean?
A pitch is a brief, targeted email or message sent directly to a reporter, editor, or producer, proposing why a particular story would interest their specific audience. Unlike a press release, which states facts broadly, a pitch is persuasive and tailored, often referencing the journalist's past work to show the sender did their homework.
Strong pitches lead with the angle, not the company, answering the implicit question "why should my readers care right now." They're typically two to four sentences long, with the full press release or supporting materials attached or linked for follow-up.
Example
Hi Jamie — Given your recent piece on warehouse labor shortages, I thought you'd want an early look at how Acme's new robots are cutting fulfillment times by 30%. Happy to set up a demo this week.
Use it well
Three practical tips
- 01
Personalize the first line to prove you read the journalist's recent work.
- 02
Lead with the story angle, not your company name.
- 03
Follow up once, politely, after three to five business days if you hear nothing.
Knowledge check
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What's the main difference between a pitch and a press release?
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